Seed
Esperance-based Seed Acupuncture & Chinese Herbal Medicine offers a natural, holistic path to wellness, backed by modern research to support treatment methods. We crafted a brand identity that evokes a sense of calm and quiet reflection. A coastal-inspired colour palette connects with the Esperance community, while a clean, modern typographic system reflects Seed’s commitment to contemporary scientific research. The icon is a modern interpretation of the yin-yang symbol, representing balance, renewal, and the brand’s philosophy of blending tradition with modern practice.